PRIVACY POLICY Pennington Family Dentistry 117 Washington Crossing-Pennington Road | Pennington, NJ 08534 Phone: 609.737.0006 | PenningtonFamilyDentistry.com Effective Date: June 1, 2010 | Last Updated: April 27, 2026
This notice describes how your medical information may be used or disclosed and how you can gain access to it. Please read this notice carefully.
The Health Insurance Portability and Accountability Act (HIPAA) of 1996 is a federal program that requires strict confidentiality for all your personal health information. That includes all your medical and dental information used or disclosed by us in any form, whether electronic, written, or verbal. The Act gives you significant rights to understand and control how your health information is used. The Act also provides penalties for the misuse of Protected Health Information (PHI).
PHI is any information about you, including demographic data that identifies you and your past, present, or future physical or mental health condition, as well as related healthcare services. This Privacy Policy describes how we may use or disclose your PHI to provide treatment, payment, or healthcare operations or other purposes that are permitted or required by law. This policy also describes your rights to access and control your PHI.
SECTION 1: HIPAA NOTICE OF PRIVACY PRACTICES
Uses and Disclosures of Protected Health Information
Your PHI may be used or disclosed by our physician, office staff, or others involved in your care and treatment, whether providing healthcare services to you, paying your healthcare bills, supporting the operation of our practice, or any other lawful use.
Treatment: We will use and disclose your PHI to provide, coordinate, or manage your healthcare and related services. This includes the coordination or management of your healthcare by a third party. For example, your PHI may be given to a physician you have been referred to in order to ensure that he or she has the necessary information to diagnose or treat you.
Healthcare Operations: We may use or disclose your PHI to support our business activities. These activities may include quality assessment, employee review, and the conduct or arrangement of other business activities. We may also use a sign-in sheet at the registration desk, where you will be asked to sign your name and indicate your physician. We may call you by name in our reception area when your physician is ready to see you.
We may use or disclose your PHI, as necessary, to contact you to remind you of your appointment. We may call your home and leave a message (on an answering machine or with the person answering) to remind you of an upcoming appointment, to request a new appointment, or to call our office. We may also mail a postcard reminder or letter to your home address. Please let us know if you prefer we call or contact you at another phone number or location.
We may use or disclose your PHI under the following circumstances without your authorization. These include, as required by law:
- Public health issues
- Communicable diseases
- Health oversight
- Abuse or neglect
- Food and Drug Administration requirements
- Legal proceedings
- Law enforcement
- Coroners, funeral directors, and organ donation
- Medical research
- Criminal activity; prison inmates
- Military activity and national security
- Workers’ Compensation
Required Uses and Disclosures: The law requires us to disclose to you when the Secretary of the Department of Health and Human Services investigates us to determine our compliance with HIPAA. Other permitted and required uses and disclosures will be made only with your consent, authorization, or opportunity to object unless required by law. You may revoke this authorization in writing at any time except to the extent that your physician or the physician’s practice has taken action in reliance on the use or disclosure indicated in your authorization.
Payment: Your PHI will be used, as needed, to obtain payment for healthcare services. For example, obtaining approval for a hospital stay may require that your relevant PHI be disclosed to your health insurance plan to obtain approval for a hospital admission or a health-related procedure.
Your Rights
You have the right to inspect and copy your PHI. Under federal law, however, you may not inspect or copy the following records:
- Psychotherapy notes
- Information compiled in reasonable anticipation of, or use in, civil, criminal, or administrative actions or proceedings
- PHI that is subject to law prohibiting access to said PHI
You have the right to request a restriction of your health information. This means you may ask us not to use or disclose any part of your PHI for the purposes of treatment, payment or healthcare operations. You may also request nondisclosure of any part of your PHI to family members or friends who may be involved in your care or for notification purposes described in these Privacy Practices. Your request must state the specific restriction and to whom you want the restriction to apply.
Your physician is not required to agree to your requested restriction. If your physician believes it is in your best interests to permit use and disclosure of your PHI, your PHI will not be restricted. You then have the right to use another healthcare professional.
You have the right to request to receive confidential communications from us by alternative means or at an alternative location. You have the right to obtain a paper copy of this Notice from us, upon request, even if you have agreed to accept this Notice alternatively (e.g., electronically).
You have the right to have your physician amend your PHI. If we deny your request for amendment, you have the right to file a statement of disagreement with us and we may prepare a rebuttal to your statement and provide you with a copy of any such rebuttal. You have the right to receive an accounting of certain disclosures we have made, if any, of your PHI.
We reserve the right to change the terms of this Notice and will inform you of any changes. You then have the right to object or withdraw as provided in this Notice.
Complaints
You may complain to us or to the Secretary of Health and Human Services if you believe your privacy rights have been violated by us. You may file a complaint by notifying our privacy officer at our office and main telephone number. We will not retaliate against you for exercising your right to file a complaint.
SECTION 2: SMS MESSAGING & 10DLC COMPLIANCE
Pennington Family Dentistry (“we,” “us,” “our”) is committed to respecting and protecting your personal information. This section explains how we collect, use, and share information when you opt in to receive SMS text messages from us.
Information We Collect
When you opt in to receive SMS messages from us, we collect:
- Your phone number
- Your consent to send SMS messages
How We Use Your Information
We use your information to:
- Send you the SMS messages you have opted in to receive
- Provide appointment reminders, updates, promotions, or other relevant content based on your preferences
Sharing Your Information
We do not share your phone number or SMS opt-in information with third parties for marketing purposes.
Your Rights
You can opt out of receiving SMS messages at any time by replying “STOP” to any message we send you. Once we receive your opt-out request, we will no longer send you SMS messages.
Data Security
We implement reasonable measures to protect your personal information from unauthorized access or disclosure.
Contact Us
If you have questions or concerns about our privacy practices, please contact us:
Pennington Family Dentistry 117 Washington Crossing-Pennington Road Pennington, NJ 08534 Phone: 609.737.0006 Website: PenningtonFamilyDentistry.com
Ana Paula Hoffman, DDS, MSc, PhD Bernard L. Hoffman, III, DDS Pennington Family Dentistry
